If you are a manufacturer, maker or seller of tangible products or services, it’s becoming increasingly rare to have a conversation with existing, new or prospective customers and not get questions about innovation. It can either be what’s new or next in your product assortmentor, worse, why you haven’t applied innovative ideas like your competitors yet.Conversations like these are what spur leaders to scan their internal team’s capabilities to see where new ideas will come from, and then begin to search outside their walls for fresh perspectives.While there are a lot of companies and consultants who want to help manufacturers address their innovation challenges,…
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Perspective from our editor in chief