Three pitfalls of digital-transformation funding

Funding should be an easy sell, right?

Dan Rotelli
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Digital transformation creates new value opportunities for customers, employees and shareholders. It empowers decision-making and enables rapid and decisive action. With all the value that digital transformation provides, funding should be an easy sell, right? Wrong.The secret to getting buy-in is in aligning the deepest needs of the organization with the benefits that digital transformation provides. Toss out the spreadsheets and think in terms of enablement rather than cost. Here are three common funding pitfalls and how to avoid them.Pitfall 1: It’s all about the return on investmentWhile smaller funding decisions are based entirely on ROI, an organization-wide…

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