Rockwell, Augury debut maintenance, industrial performance team-up

The two companies will partner on a joint solution that melds Augury's Industrial AI Workforce suite with Rockwell's AI-infused portfolio, including its Fiix maintenance management system and FactoryTalk Optix product.

What you’ll learn:

  • The two companies noted that their the partnership is about enabling adopters to overcome the barrier of turning “insights into action.”
  • A key to the new partnership is integration of Augury's Reliability Agent and Rockwell's Fiix MAX, an AI-powered maintenance assistant.
  • The initial joint product is expected to be available as soon as September.

Industrial automation and digital transformation giant Rockwell Automation and Augury said they will join forces on a solution that will combine Augury's Industrial AI Worforce suite with Rockwell’s AI-infused portfolio that includes its Fiix computerized maintenance management system and its FactoryTalk Optix product.

FactoryTalk Optix specifically helps manufacturers move from early issue detection and diagnosis to maintenance planning, execution and continuous improvement through a connected reliability workflow.

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The two companies noted in a release that their the partnership is all about enabling adopters to overcome the struggle of turning “insights into action,” with Rockwell citing its State of Smart Manufacturing Report, which revealed that only 43% of collected data is being used effectively.

“As manufacturers increasingly invest in AI and digital technologies, the ability to connect insights with execution has become a key driver of industrial performance,” according to their release.

And they emphasized that the partnership creates a foundation for agentic AI workflows.

“Manufacturers don't need more alerts—they need a faster path to action,” said Angela Rapko, VP and general manager, visualization and asset management, for Rockwell.

“By integrating Augury's Reliability Agent with Fiix MAX, we're connecting machine health intelligence directly to maintenance execution. Together, we're helping customers reduce the time between identifying a problem and resolving it while creating the foundation for future AI-driven maintenance workflows.”

They said another key to the new partnership is integration of Augury's Reliability Agent and Rockwell's Fiix MAX, an AI-powered maintenance assistant.

Together, they will help bridge the gap between identifying machine health risks and executing maintenance actions, the companies said. Augury's Reliability Agent continuously analyzes machine conditions, detects emerging issues and recommends corrective actions, while Fiix MAX helps translate those recommendations into maintenance workflows, work orders and orchestration of execution activities.

See also: Brightly Software completes integration as Siemens entity

Elan Greenberg, CEO of New York City and Israel-based Augury, said: “Manufacturers need AI that fits into how they operate. We built the Industrial AI Workforce to put trusted industrial intelligence in the hands of frontline teams. Partnering with Rockwell brings that intelligence with the systems that manufacturers rely on every day, making it easier to move from understanding what's happening to executing the right action.”

The initial joint product is expected to be available as soon as September. The companies said they will share additional details closer to launch.

About the Author

Scott Achelpohl

Head of Content

I've come to Smart Industry after stints in business-to-business journalism covering U.S. trucking and transportation for FleetOwner, a sister website and magazine of SI’s at Endeavor Business Media, and branches of the U.S. military for Navy League of the United States. I'm a graduate of the University of Kansas and the William Allen White School of Journalism with many years of media experience inside and outside B2B journalism. I'm a wordsmith by nature, and I edit Smart Industry and report and write all kinds of news and interactive media on the digital transformation of manufacturing.

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