Belden introduces Jeff Winter as new leadership addition

The hiring decision will bring Winter’s years of expertise to the company as it continues its transition to becoming a leader in Industry 4.0, the company said.
Feb. 13, 2026
2 min read

What you'll learn:

  • Belden Inc. announced it has Smart Industry contributor Jeff Winter as its new VP of commercial strategy.
  • Winter has nearly 20 years of experience in the manufacturing industry, with a focus on automation, safety, controls, and OT and IT systems and is a thought leader in the fields of Industry 4.0 and digital transformation.
  • He indicates commitment to leading the Industry 4.0 conversation as the company continues its transformation into a comprehensive solutions provider.

Connectivity distributor Belden Inc. announced it has hired recent Smart Industry contributor Jeff Winter to help shape the company’s commercial strategy while expanding technical capabilities with his expertise in manufacturing. 

Winter has contributed his expertise to SI’s (R)Evolutionizing Manufacturing video program. His title with Belden will be VP of commercial strategy.

"I've spent my career helping leaders understand not just what's possible in modern manufacturing, but what it takes—organizationally, technically, and culturally—to make it real," Winter said.

"Belden is doing exactly what I've been advocating for: building the infrastructure that makes Industry 4.0 practical, not just possible. I'm excited to shape that strategy while continuing to serve the broader industrial community as an independent voice."

Winter has nearly 20 years of experience in manufacturing, with a focus on automation, safety, controls, and OT and IT systems. He became a thought leader in the fields of Industry 4.0 and digital transformation, and has actively participated in industry associations, academic groups, advisory boards, and industry research teams.

I've spent my career helping leaders understand not just what's possible in modern manufacturing, but what it takes—organizationally, technically, and culturally—to make it real.

- Jeff Winter

He is an influential figure in industrial automation, AI and manufacturing and has been named a top expert in the field more than 25 times, including ranking as the No. 1 global thought leader for Industry 4.0 by Onalytica and top global influencer in manufacturing by Manufacturing Digital Magazine. 

He also has held senior roles at Microsoft, Hitachi Solutions, Omron Automation and Critical Manufacturing, where he advised manufacturers on their digital transformation strategies.

He serves on the international board of directors of both the Manufacturing Enterprise Solutions Association and the International Society of Automation and is a U.S.-registered expert for the International Electrotechnical Commission.

According to Belden, Winter indicates commitment to leading the Industry 4.0 conversation as the company continues its transformation into a comprehensive solutions provider.

About the Author

Sarah Mattalian

Staff Writer

Sarah Mattalian is a Chicago-based journalist writing for Smart Industry and Automation World, two brands of Endeavor Business Media, covering industry trends and manufacturing technology. In 2025, she graduated with a master's degree in journalism from Northwestern University's Medill School of Journalism, specializing in health, environment and science reporting. She does freelance work as well, covering public health and the environment in Chicagoland and in the Midwest. Her work has appeared in Inside Climate News, Inside Washington Publishers, NBC4 in Washington, D.C., The Durango Herald and North Jersey Daily News. She has a translation certificate in Spanish.

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