Roca Group, Schneider Electric roll out ‘digital transformation roadmap’

Planned for Roca’s 80-plus factories worldwide, Schneider’s Advisory Services has started by helping the bathroom fixture maker initiate a pilot in Portugal featuring a “unified digital model” that “solidified digitalization, improved operational efficiency and reduced energy consumption.”
Oct. 23, 2025
3 min read

What you’ll learn:

  • The collaboration started with a pilot in Cantanhede, Portugal.
  • Schneider Electric's Advisory Group helps organizations overcome complex challenges in energy efficiency, sustainability, and technology.
  • The Cantanhede pilot delivered a 2.1% improvement in operational equipment efficiency and a 1.86% reduction in energy consumption per ton produced.

COPENHAGEN—Roca Group makes toilets, basins, bidets, faucets, bathtubs, shower enclosures and trays and bathroom furniture in 80-plus factories worldwide, and they’ve begun on a digital transformation journey with the help of a Schneider Electric consulting practice.

At Schneider’s Innovation Summit here this week, the pair announced their collaboration, which following a pilot in Cantanhede, Portugal, is projected to roll out to additional industrial sites in Anadia, Portugal, Poland, Morocco, Brazil, Austria, and Switzerland.

See also: Taming the data beast is the first step toward smart operations that cannot be skipped

Roca Group owns numerous bathroom fixture brands such Roca, the company's flagship brand, Laufen, Parryware, Armani Roca, Johnson Suisse, and InteoCare, Antonio Lupi and Nosag.

Schneider Electric's Advisory Group, launched this month, helps organizations overcome complex challenges in energy efficiency, sustainability, and technology with its expertise in electrification, automation, and digitalization. And they helped Roca create an efficiency, connectivity, and operational resilience “roadmap.”

Launched in phases—diagnosis, strategy definition, global model design, implementation, and scaling—the project is already delivering results at the Cantanhede pilot site in, including a 2.1% improvement in operational equipment efficiency, a 1.86% reduction in energy consumption per ton produced, and annual savings equivalent to more than 4,400 work hours thanks to process automation and increased team autonomy, according to a release from the partners.

See also: Data quality issues costing manufacturers billions

“Partnering with Roca Group on this global digital transformation journey is a powerful example of how digitalization and sustainability can work in synergy to deliver measurable, scalable results in real industrial environments,” said Friedrich Richter, senior VP for services, industrial automation, at Schneider Electric.

“This collaboration highlights how strategic consulting and advanced digital solutions can drive meaningful progress, accelerating both operational efficiency and emissions reduction across Roca’s global footprint.”

Jacques Nieuwland, director of IT and digital transformation at Roca Group, added in the release: “This program not only improves our operational indicators but also reinforces our commitment to smarter, more responsible industry.”

See also: Talking to your data: Agentic AI’s utility in process manufacturing

After strategic visits to Schneider Electric’s “Lighthouse” (a facility recognized by the World Economic Forum for sustainability and advanced manufacturing) in France and digital maturity assessments in Portugal and Germany, Roca Group defined a core digital model to be deployed in two pilot factories, the release said. At the Cantanhede faucet plant, advanced solutions were implemented that transformed operational and energy management.

About the Author

Scott Achelpohl

Head of Content

I've come to Smart Industry after stints in business-to-business journalism covering U.S. trucking and transportation for FleetOwner, a sister website and magazine of SI’s at Endeavor Business Media, and branches of the U.S. military for Navy League of the United States. I'm a graduate of the University of Kansas and the William Allen White School of Journalism with many years of media experience inside and outside B2B journalism. I'm a wordsmith by nature, and I edit Smart Industry and report and write all kinds of news and interactive media on the digital transformation of manufacturing.

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