New Product Roundup: ShipStation, RS and Festo, SVT Robotics, L2L
April 30, 2026
3 min read
What you'll learn:
- ShipStation launched a platform that aims to provide AI capabilities to ecommerce logistics across the shipment lifecycle.
- RS is now offering Festo’s Simplified Motion Series electromechanical actuators for industrial manufacturing industries.
- SVT Robotics launched its platform for capturing data to be used for AI in industrial production environments.
- L2L launched an AI-driven intelligence layer designed to help manufacturers improve equipment effectiveness and reduce downtime.
Editor’s note: Smart Industry New Product Roundups are digests of manufacturing technology offerings recently brought to market.
ShipStation, a company that provides technology for ecommerce, announced the launch of ShipStation Intelligence, a new platform with a suite of AI-powered capabilities that can be applied to ecommerce logistics.
ShipStation Intelligence applies predictive AI across a shipment’s lifecycle to help merchants reduce operational inefficiencies and expenses.
See also: From servers to outcomes: The Software-as-a-Service shift transforming industrial reliability
According to the company, ShipStation Intelligence enables merchants to:
- Automatically select the best carrier and service level for every shipment.
- Identify delivery risks and delays before shipments leave the warehouse.
- Automate fulfillment workflows to reduce manual work at scale.
- Optimize international shipping decisions including customs and duty management.
RS, a product provider for industrial customers, announced that it now offers automation technology supplier Festo’s Simplified Motion Series electromechanical actuators, also known as electric drive systems.
The systems combine drive mechanics, motors, and servo drives to make smart electric motion accessible across organizations in the industrial manufacturing and intralogistics industries.
The linear and rotary electromechanical actuators in Festo’s Simplified Motion Series aim to combine pneumatics with the advantages of electric actuator technology, aiming to provide cost-effective electric drive technology for simple motion and positioning tasks.
The electromechanical actuators feature space-saving, application-optimized combinations of drive mechanics, motors, and servo drives. For example, the rotary motion side of the Simplified Motion Series features a rotary ERMS electromechanical actuator, which has sturdy ball bearings on the rotary plate that effectively absorb the transverse loads of increased mechanical loads.
Industrial software and robotics company SVT Robotics launched Softbot Intelligence, its new data platform that captures and contextualizes execution data as it flows through integrated technologies.
The platform aims to establish a backbone for AI-driven technologies and outcomes in industrial production environments. It orchestrates execution events across robotics, software and enterprise systems, while capturing and correlating events to indicate relationships between technologies, providing a view of how automation and software technologies perform in production.
The platform provides a unified data layer built for enterprise and physical AI, aiming to give AI the context needed to generate accurate predictions, uncover performance constraints, and drive optimization.
L2L, a connected manufacturing operations company, launched L2L Execution AI, a comprehensive manufacturing intelligence layer designed to help manufacturers improve overall equipment effectiveness and reduce downtime.
The platform runs on Amazon Web Services and enables manufacturers to proactively prevent against downtime and to reclaim lost uptime through swift resolution, according to the company.
L2L’s specialized Solvers—pre-defined, focused prompts—allow plant teams to bypass delays caused by manual data correlation and reporting, through providing visibility into machine analysis, preventive maintenance, operational availability and more.
The AI-driven Solvers identify bottlenecks and root causes and prescribe the actions needed to restore production. Early adopters have already reported tangible ROI and productivity gains within weeks of implementation, according to L2L.
About the Author
Sarah Mattalian
Staff Writer
Sarah Mattalian is a Chicago-based journalist writing for Smart Industry and Automation World, two brands of Endeavor Business Media, covering industry trends and manufacturing technology. In 2025, she graduated with a master's degree in journalism from Northwestern University's Medill School of Journalism, specializing in health, environment and science reporting. She does freelance work as well, covering public health and the environment in Chicagoland and in the Midwest. Her work has appeared in Inside Climate News, Inside Washington Publishers, NBC4 in Washington, D.C., The Durango Herald and North Jersey Daily News. She has a translation certificate in Spanish.