Rockwell CFO: Next round of M&A will prioritize profitability

The automation giant spent more than $3.6 billion on acquisitions earlier this decade on companies that have diluted its margins. With those digested, CFO Christian Rothe told an investment bank conference: “We’re looking to do transactions again.”

What you'll learn:

  • Rockwell Automation CFO Christian Rothe outlined a handful of goals Rockwell wants to meet on the M&A front.
  • Among them is growing in European and Asian markets, where the company booked about $2.5 billion in sales in fiscal 2025 compared to nearly $5.3 billion in North America.
  • Rockwell earlier this decade spent more than $3.6 billion to buy more than a dozen businesses, among them the $2.2 billion purchase of Plex in the summer of 2021.

The CFO of Rockwell Automation Inc. says the company is ready to get back in the acquisition game—and looking to buy companies a further along their journeys than recent purchases were.

Speaking at the recent Wolfe Research 19th Annual Global Transportation & Industrials Conference in London, Christian Rothe outlined a handful of goals Milwaukee, Wisconsin-based Rockwell wants to meet on the M&A front.

Q&A: Physical AI's role in supply chain digital transformation

Among them is growing in European and Asian markets, where the company booked about $2.5 billion in sales in its fiscal 2025 compared to nearly $5.3 billion in North America. Also on the wish list: Industrial artificial intelligence companies and manufacturers of products that Rockwell’s distributors can add to their lineup.

Rockwell earlier this decade spent more than $3.6 billion to buy more than a dozen businesses. Standing out among those deals were the $2.2 billion purchase of manufacturing service platform Plex in the summer of 2021 and the $566 million buy of Clearpath Robotics Inc. in the fall of 2023.

Rothe told Wolfe event attendees that the acquisitions are “a collection of businesses that we really love” which have nicely rounded out Rockwell’s offerings.

The catch: They “were earlier-stage than what you would normally want” and dragged down Rockwell’s margins. And that, Rothe added, will change with the company’s next round of acquisitions.

“We’re looking to do transactions again but we have a very narrow set of criteria that we’ve put in place,” Rothe said. “Profitability maybe wasn’t quite there [with recent acquisitions…]. We’d like to tick that box on the next set of transactions. We’d like them to bring profitability with them.”

Rothe and Chairman and CEO Blake Moret typically look for acquisitions to add about 1 percentage point to Rockwell’s revenues, which totaled $8.3 billion last fiscal and had grown to more than $4.3 billion through the first half of the company’s fiscal 2026. That target rounds out their goal of having organic revenues grow between 5% and 8% annually.

See also: Why industrial AI requires a data ops foundation to scale

On a related note, Rockwell’s venture-capital group ROKStar Ventures recently took part in a $14 million investment round for Slamcore, a spatial intelligence venture based in London.

Slamcore’s system uses a stereo camera to track vehicles in factories and warehouses and is being used in more than 30 facilities in Europe and North America. The company’s other backers include Toyota Ventures, Interwoven Ventures, MMC Ventures, Amadeus Capital Partners and IP Group.

About the Author

Geert De Lombaerde

Senior Editor

A native of Belgium, Geert De Lombaerde has more than 25 years of business journalism experience and writes about public companies, markets and economic trends for Endeavor Business Media publications IndustryWeek, FleetOwner, Oil & Gas JournalT&D World and Healthcare Innovation. He also curates the twice-monthly Market Moves newsletter that showcases Endeavor stories on strategy, leadership and investment.

With a degree in journalism from the University of Missouri, he began his reporting career at the Business Courier in Cincinnati, initially covering retail and the courts before shifting to banking, insurance and investing. He later was managing editor and editor of the Nashville Business Journal before being named editor of the Nashville Post in early 2008. There, he oversaw the Post's online and print products, helped plan and produce events and reported primarily on Middle Tennessee’s finance sector as well as many of its publicly traded companies.

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