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Mercedes-Benz tests ChatGPT in intelligent-vehicle production

July 10, 2023
Thanks to “data-science analysis,” customer experiences are incorporated directly into the development and production process.

Mercedes-Benz AG is testing ChatGPT in production, accelerating the use of intelligent tools in the MO360 digital-production ecosystem that was first introduced in 2020. With the aim of optimizing the analysis of production data, for example from quality management, ChatGPT will now support production employees as a universal, voice-based interface, they claim. The use of artificial intelligence (AI) accelerates for example-error identification and analysis as well as quality management and process optimization at Mercedes-Benz. Mercedes-Benz is integrating ChatGPT through Azure OpenAI Service, leveraging the enterprise-grade capabilities of Microsoft’s cloud and AI platform.

“Using ChatGPT through Microsoft as part of the MO360 digital ecosystem is another example of how digitalization is taking production at Mercedes-Benz to the next level," said Jörg Burzer, member of the board of management of Mercedes-Benz Group AG, responsible for production and supply chain management. "Through new digital tools, employees are further empowered to optimize production processes and quality management in a sustainable way. After a successful pilot phase, ChatGPT will be used throughout the Mercedes-Benz global production network.“

An automated analysis tool enables intelligent networking of quality data from development, customer experience and production. Potential malfunctions can be identified and analyzed as quickly as possible. ChatGPT can additionally support Mercedes-Benz quality engineers in identifying faults by clustering data. For example, with the help of ChatGPT, complex evaluation and presentations of production-relevant data and quality management are significantly simplified for employees, they say.

The overview of the daily production planning can be checked in real time and flexibly adjusted if necessary. At this point, ChatGPT is intended to support strategic decision-making for the entire production chain within the shortest possible time. Thanks to the democratization of all relevant data, every employee can use ChatGPT to make quick evaluations and derive the next steps within the scope of his or her field of work, Mercedes adds.

Another area of focus of integrating ChatGPT in production is to provide employees worldwide with an AI-based digital contact person. Production employees communicate through MO360 via a self-service portal that is available on any company device, including tablets, smartphones and laptops. The MO360 Support Bot is designed to take queries and clarify them in dialogue with the employees.

The basis for the integration of ChatGPT is a cooperation with Microsoft. Via Azure AI, Mercedes-Benz uses the large-scale generative AI models in combination with the enterprise-grade security, privacy and reliability capabilities of Azure. Mercedes-Benz has sovereignty over the IT processes in the background at all times. Employees' voice inputs are processed anonymously in the Azure cloud. Production data stays into the MO360 Data Platform. Data protection is a high for Mercedes-Benz, they stated. 

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