6840a2b59e584990af4516d0 Tobii Handout

Webinar replay: Smarter Training with Eye-Tracking

June 5, 2025
Keith Bartels, director of products and solutions for Tobii, the webinar's sponsor, joins Smart Industry's Scott Achelpohl to talk about his company's eye-tracking technology and how it makes training smarter by showing how workers interact with tools and machines, helping new employees learn faster and adapt more easily.

Certain hardware and/or software expands the possibilities for helping the manufacturing workforce and assisting companies in operating more efficient factories and training their employees—and one of the more innovative technologies is eye-tracking.

On June 4, Smart Industry was fortunate to host Keith Bartels, director of products and solutions for Tobii, a leader in eye-tracking technology and support services, for a webinar that focused on Tobii’s offerings and how they can benefit manufacturers’ training and efficiency improvements. Tobii also served as sponsor for the 44-minute program.

Podcast: Eye-tracking powers the next generation of workforce training

Bartels emphasized during the webinar that if a company has long-term employees heading toward retirement and new ones who must get up to speed quickly on sensitive factory-floor processes, its eye-tracking technology can capture that knowledge and pass it along to those in need.

Eye-tracking technology, embedded into lightweight but durable glasses for use on the factory floor, can be a powerful tool for employee training, allowing factories to optimize skills transfer in their industrial training, Bartels noted.

See also: Why Industry 4.0 can’t succeed without operational efficiency

By recording users' eye movements and areas of focus as they perform tasks, eye-tracking technology gives training managers the chance to identify best practices and opportunities for users to perform detail-oriented work, he said.

Bartels also answered a handful of questions from webinar's registrants and played an interview he conducted with two representatives from Kubota, the agricultural machinery and construction equipment manufacturer, about Kubota's utilization of Tobii's eye-tracking technology and its effectiveness.

The Tobii program is available for replay by filling out a short registration form. If you registered prior to the webinar's air date, you should have received an email from Smart Industry notifying you that the replay is available for viewing.

About the Author

Scott Achelpohl

I've come to Smart Industry after stints in business-to-business journalism covering U.S. trucking and transportation for FleetOwner, a sister website and magazine of SI’s at Endeavor Business Media, and branches of the U.S. military for Navy League of the United States. I'm a graduate of the University of Kansas and the William Allen White School of Journalism with many years of media experience inside and outside B2B journalism. I'm a wordsmith by nature, and I edit Smart Industry and report and write all kinds of news and interactive media on the digital transformation of manufacturing.