Stephan M. Liozu

Stephan M. Liozu is a pricing "evangelist" and thought leader with 20 years of experience in value-based pricing, pricing transformations, and pricing technology.

He holds a Ph.D. in management from Case Western Reserve University, a master’s in innovation management from Toulouse School of Management, and an MBA in marketing from Cleveland State University. He is a certified pricing professional, a Prosci certified change manager, a certified price-to-win instructor, and a Strategyzer Business Model innovation coach.

He edited and authored 17 books including “The AI Mindset Layer: (2026), “Organizing the Pricing Function” (2025) and “Value-based Pricing: 12 Lessons to Make Your Transformation Successful” (2024). He sits on the advisory board of the Professional Pricing Society and is a strategic adviser for Quantide Growth and LeveragePoint Innovations.