Revolutions start with a compelling story. These stories allow us to imagine the ways in which our lives—or industries—will transform.
Much has been written about the alluring promises of the Fourth Industrial Revolution. Tools such as smart sensors, artificial intelligence (AI), virtual reality, and cloud-computing offer potential that at times seems like something out of a science fiction movie. Pharma, while known for being slow to adopt change, has real problems that need solving—rising cost pressures, the manufacturing complexities of new classes of therapies, unrelenting regulatory demands—and digitalization has put forth many possible solutions.
