Smart Industry: What is one of the hardest lessons learned in the process of creating your digital-productivity platform?Rick: The most difficult thing to grasp is the fact that it is a platform of products and services that are required to mitigate the risk of unwanted downtime. Just installing a widget does not create an ecosystem of communications and operations infrastructure that is required to unlock productivity. The next (difficult) element is addressing the changes in process and culture to use the information to do things differently and gain productivity. What value is it to have your smart car alert you to low tire pressure if you drive it until the tires go flat?